I come here today on the heels of reading two things: the first is musings on John August’s blog about Post-post modernism, and one specific response to it by one of his readers.
“If everything is a reference to a reference to a reference, as so much creative work is currently, then audiences are forced to either “get” everything, or else be alienated by everything. It may work in the short term for a target audience, but the work won’t hold up for long. Once the references become irrelevant, the work built on references becomes, likewise, irrelevant.”
Full post here: http://johnaugust.com/archives/2009/postmodernism-will-eat-itself
This quote was in response to John’s post about how one particular Charlie Brown video signaled to him how we have reached the end of post modernism and are officially in post post modernism. (my personal favorite is another example with Bert and Ernie mash up with the classic MOP song Ante Up)
http://johnaugust.com/archives/2008/charlie-brown-postmodern
The second is my recent foray into the works of Lawrence Lessig (turns out they got words in those bound paper things at the library), specifically Remix: Making Art and Commerce Thrive In the Hybrid Economy. The book is about how works involving sampling other artists should in fact be unhindered by copyright law to forward this new form of artistry. The biggest examples being Danger Mouse’s Grey Album and more recently Girl Talk’s Feed the Animals (more on revolutionizing music sales in a later post).
While I find Lawrence’s ideas very interesting, and I do agree with him generally on this point, a mix of the response on August’s blog and the mere idea of freeing “remix rights” is a scary.
There is some shit that I cant WAIT to get off the radio. I don’t want AT ALL , for example, want to hear about how Katy Perry kissed a girl (turns out she liked it, she hopes her boyfriend don’t mind it, she just did it to try it), I’m FUCKING DONE with that crap, and there are numerous other songs that, while good at the time, I have no intention of listening to at all in the future. The thought that these songs will live on in NEW songs scares the crap out of me.
But that’s completely beside the point. What I’m truly worried about is the end of original thought. This could potentially spread to other mediums (I always wanted to make a movie where Batman fights Spiderman while dealing with being a vet that came home, and is also a serial killer (or is he?)) let’s stick for the time being to music. Now it would be stupid to say that if this kind of legislation was put through, that all musicians would immediately stop making new material, but all the same, popular culture can only fit so much. Anyone who lived through the early part of this decade can attest to the power of rap music over the entire music industry, just as the 80s did with metal and the 90s did with grunge and alternative rock. If sampling (or remixing, whatever) comes to pass, many creative, talented people in this generation and the next will no doubt focus on this new field of music, where “shit is going down” instead of practicing on the piano or taking vocal lessons. Again, I’m trying to be careful here and again mention that I’m not at all saying no more original music would exist.
The whole medium of music would be changed, and I’m sure we could move beyond it, and Capitol Records can figure some way to still make millions of dollars a year, but what really worries me is that there will be an entire generation growing up on sampled music, sampled movies and all sorts of other crap (last time I tried to sample a goddamn book I got a F for shit called plagiarism). Is that going to send the right message? Don’t get me wrong, remixing is hard work, and involves tons of creativity, but do we want our kids to be thinking “what pieces of this will I need to make that?” rather than simply “how do I make that?” Just like I’m impressed when Macgyver makes a flamethrower out of a tree and a canister of hydrochloric acid (don’t bother thinking about it, I just threw two things together) I’m impressed with the Grey Album, but all the same, I’d prefer a REAL flamethrower (have it on layaway)
Back to the blog comment from earlier and how it relates. This really means that, whenever this eventually happens, we will all need to GET every REFERENCE in order to understand something. It’ll be like the entire world is one never ending episode of Arrested Development, you need to have watched every episode preceeding that episode, as well as have knowledge of what happened to all the other characters to really get all the jokes. That was the show’s biggest problem, viewers didn’t get everything. This is compounded with the fact that in this scenario, you ARE a character, and the characters RARELY ever got any of the jokes.
There is a scene in Pineapple Express where James Franco is forced into an underground bunker, as they push him in, he says “what, is there a rancor or something down there?” in a panic. Me and one of my friends were the ONLY ones in a theatre of two hundred to laugh at this Star Wars reference (to be fair, it made it all the funnier). This means that there was a fraction of this multimillion dollar movie budget that went into this one line. Then, 198 people came into this movie and didn’t get this joke at all, they literally didn’t get as much out of this movie as me and my friend did. Now I don’t think any of those people care at all that they didn’t get that joke, but now imagine a movie where the whole thing was built on references (the Scary Movie franchise is built on this kind of thinking, along with a slew of others like Disaster Movie, Dance Flick, Epic Movie etc etc). VH1’s I Love… series is built on explaining these references to people, kids can watch and find out what the fuck a Chia Pet is (It’s pottery that grows!)
That’s a fuckload of work to do to understand a joke in a movie if now I’m forced to watch an (albeit funny) show just to get the jokes. Even 10 years from now, when on a flashback Friday the Pork and Beans video comes on MTV8 (probably 8, 9 will probably keep to folk-techno and reality TV) my kids will look at me thinking “who the fuck is this guy that needs to step away from his mic to breathe” as I laugh my ass off thinking about “the good ol days”. Watching a single episode of Family guy, or Robot Chicken requires a relatively deep understanding of popular culture in general spanning the last 15-20 years. This is one of the main reasons these shows find a hardcore fan base that loves it, and everyone else just doesn’t get it.
This really begs the question, how NEW is a remix? What if ten years from now, people are remixing remixes we make now? That means we’re recycling music that itself was recycled. Are their shades in quality of “new”ness? Will it be like the B-movie industry or like porn? Now it’s a hot debate topic so it’s cool and interesting, much like Deepthroat was back in the day, but we don’t really hold porn at that same standard any more do we? How will this affect our culture as a whole? My friends and I (I really want to type “me and my friends” here) talk in videogame and movie references all the time, it makes it fun, you feel part of the in crowd, but what if that was required for work: “Matheson, get me a TPS report before I throw you in the Sarlacc Pit” this itself has 2 references, and what if you didn’t watch Office Space and Star Wars (shame on you!), what the fuck do you do at this point?
I know this is an eventuality, that at some point we’re going to allow sampling and copyright law will be changed to some extent somehow to allow it, and I also know we’re not going to go overboard and talk ONLY in references or stop making original movies or writing blogs purely out of Shakespeare quotes. Still, it is a bit worrisome… after all, all that worry about how computers could take over the world is a large reason to why it’ll never happened, just like how we’re careful not to give money the son of the deposed king of Nigeria on that new finangled thing called the internet (catch that Office reference?), hence the overly dramatic title of this post.
Hell, to even get what I’m talking about requires you to have read, heard, or seen atleast 2 dozen different things i make reference to but don’t explain. Even the name of this site itself is a reference to an episode of 30 Rock, so maybe it’s already too late, then again…the first time this problem surfaced Run DMC rocked Walk This Way pretty damn hard…so what the fuck do I know.
This is a documentary film that definitely hits some of the points the culture/copyright subject from the previous post better.
http://www.goodcopybadcopy.net/
It’s streaming on the site and allows for torrent download (for fear of being called a bunch of hypocrites?)
Thoughts?